By Alex Singleton on Nov 11, 2006 in Globalisation
Bangalore, India’s outsourcing capital, has been renamed Bengalooru. The change will take some getting used to, and is likely to remain for some years as Bangalore in many people’s minds. The name change makes the place sound less British, but like the failed change of Britain’s Post Office to Consignia plc (it is now called the Royal Mail Group), throwing away a strong brand can be a mistake.
