Quote unquote: Ludwig von Mises on advertising
By Alex Singleton on Apr 19, 2007 in Politics
“It is a widespread fallacy that skillful advertising can talk the consumers into buying everything that the advertiser wants them to buy. The consumer is, according to this legend, simply defenseless against high-pressure advertising. If this were true, success or failure in business would depend on the mode of advertising only.” - Ludwig von Mises, Human Action
